If you are going to start a carwash business you need to understand that over 80 percent of your customers will come in from a ten mile radius of your location. You should also be aware that generally in the carwash industry only 15 to 20 percent of your customers will be regular; that is to say they will wash their car with your carwash two to four times per week. Many people believe their repeat customer rate is 80 percent in the carwash industry and statistically that is a bogus figure. When putting up signage for your carwash it is important that your customers driving can see the sign for 40 seconds. It is also smart to be near a fast food restaurants and a major intersection. When considering traffic counts and flows, as to the number of people who might pull into your carwash you should also considered that center medians that cannot be crossed over will limit the number of cars which will come into your carwash to get a car wash. All carwash businesses should have uniforms for their employees or at least some sort of dress code. It makes sense to have polo shirts for all the people who are on the line drying the cars and dark blue shorts. The polo shirts should have your logo on them and should all be the same color. Carwash businesses should also have frequent customer rewards programs. If you are going to start a carwash I hope you will consider all this in 2006. |
