If you own a health care or health equipment rental business there are some very neat community based public relations projects you can be involved with which will cost you little or no money. Many small and medium sized businesses do not realize all the things they can do to generate the goodwill and Public Relations they need. However if one is creative they maybe shocked as to how well they can do in the local community if they put their minds to it and think outside the box. Let me give you an example of a project that we did in the early 90s with a group of citizens to promote handicap access ramps. We rounded up some community leaders and we took them to business districts and asked them to get around the town and navigate while in wheel chairs. The wheel chairs were rentals and donated for the day by the Health Care Equipment Company who ended up having their company name mentioned with three front-page articles in the three-newspapers the next day. When we asked to borrow the wheelchairs we did not even consider the Public Relations value to that company. But when each of the various newspaper reporters asked us where did we get all the wheel chairs and so we told them and therefore their name got mentioned in all. Perhaps you will consider all this in 2006. |
