Newspaper personal ads are a great source for sales ideas. Where else can 25 words make such a difference? When you think about it, salespeople are faced with the same challenge of attracting the smart, desirable, striking and motivated buyer of their dreams. If you examine the personal ads you will discover people who are attempting to sell themselves in 25 words or less. Their goal is an opportunity to connect with a prospective match toward an LTR - Long Term Relationship. If you are in sales, you are doing the same thing each day when you search the marketplace for new customers or prospects. If you had to write a personal ad for yourself, what 25 words would you use to get the best results?

Matching the Right Key Words As I looked over the personal ads I was amazed at the different key words being used to attract the right person. Upon further inspection I noticed a few words that stood out, playful, healthy, attractive, exotic, and romantic. My favorite was adventurous. However, these are the words that stood out to me. These same words might not work for you. This is the same thing that happens with our prospects when we try to captivate them with our key words.

If there were 25 perfect words that described what you do to assist and support clients, what would it read like? Well, for this article I took a stab at writing an ad for a skilled salesperson that solves business problems.

SALES PROBLEMS WANTED Professional problem solver seeks LTR with healthy company interested in increased profits. I dont play games and invite a secure and open minded strategic partnership.

The Art of Selecting the Right Words Crafting the right words for sales is an art and salespeople must become selective about how they use and deliver each word. Some words have more power than others. For example, using the word teach is better than the word help. Although the two words are similar, one is much more powerful and conveys authority. What 25 words would you use to describe yourself to your clients and would they be attracted to what you have written?

Steve Martinez

My name is Steve Martinez and I started this business development company to eliminate sales failure. I have spent the last few decades honing my experience as a National Sales Manager, Sales Trainer, Mentor and Author of Selling. This history provides the depth of my experience and value to you as a client in the Business to Business marketplace.

I am proud to say that our innovative sales management strategies are revolutionizing sales for business to business companies. My clients are taught the advantage of building long term profitable relationships using his customized sales action plans. The results are nothing short of magical. Salespeople are able to perform twice, three times and, in some cases, ten times what they used to do before. Sales Managers enjoy the Selling Magic system as they more effectively manage and forecast sales.

I am not new to sales management, technology and sales workflow. I bring 25 years of business management consulting experience. I have been fortunate to have traveled the United States as a National Sales Manager, National Account Executive where I learned the real world lessons of sales. I've also worked for franchise organizations leading sales to a network of over 700 salespeople.

I wish I could say that sales success came easy. It didn't! I had to work at selling and learn the tough lessons. fortunately, this made me stronger and wiser. Through my experience I learned why businesses fail and why salespeople struggle in sales.

I enjoy applying these valuable lessons, focusing on teaching others how to increase sales, become more profitable using technology and following the best practices of Customer Relationship Management.

Our clients tell us, Selling Magic is a logical choice. It provides advanced business development strategies. We are certified members of the Cargill Consulting Group and the Mastermind Consulting Group. Selling Magic delivers sales management and Customer Relationship Building solutions with a suite of consulting services designed to enhance your business.

Steve is an accomplished speaker and writer for business development projects. Sales Automation, Sales Coaching and E-Marketing are his primary projects in business development.

We invite you to discover the Selling Magic approach to sales management and how Selling Magic can help you "out wit, out smart and out last, your competition."