If its up to me, Ill interview, train, and get new telemarketers on the phones within four hours.

Thats right, four hours. And about half of that time will be taking or making live calls!

It can be done, but to accomplish it you have to have your systems in place. Your scripts, including answers to common questions and objections, must be distilled, and pre-tested for effectiveness.

Your training must include a certain amount of drilling, sometimes referred to as role-playing, but theres no playing involved.

Its work, a realistic simulation of what will occur on the phones, imminently.

This is a make-or-break design, and lots of people dont make it.

But the ones that do, tend to get results faster than anyone thought humanly possible, and they dramatize how its possible to cut basic training time, and costs, to a tenth or even a hundredth of what they are, normally.

What does it tell you if people arent able to accomplish their phone mission right away, if theyre unable to set appointments, or open and close deals?

Typically, theyre wandering from the presentation, or theyre so timid that they cant project a winning personality over the phone.

The former is correctable; but the latter isnt.

You should be with them, side by side, after theyve been on the phones for about ten minutes, guiding them back to the text, reminding them of what you covered, in training.

Feed them close likes when they stray, prompts, such as So, what well do is this and Ok? and any other phrases that they have been exposed to in your simulations.

Youll be amazed how quickly they come up to speed, and in the alternative, youll be grateful for how little it cost to find out that theyre incapable of doing so!