If you own a truck wash business or you are a salesperson for a truck washing company it behooves you to understand the trucking industry backwards and forwards. It is important that you do a lot of cold calling and you never miss anybody in the Yellow Pages who owns the trucking company or a fleet of vehicles. Each and every potential client and customer or prospect must know that your truck wash exists and that you want their business and promise to give them great service. If it is a local fleet then they need to know that you will put them ahead of other trucks if they are in a jam and need the services immediately. Additionally you should set a time to meet with the dispatcher, the owner of the trucking company if possible and the chief of maintenance. You should be on a first name basis with the dispatcher's of major trucking lines, which haul through your area and by your truck wash. They should be able to call you up and verify that a truck driver will be coming into your truck wash and at a specific time. You should also be able to call them up and verify that a truck which has just come in can be washed and that the dispatcher approves it being paid out and issues a purchase order number. You need to develop a personal relationship with these companies if you want your truck wash to grow and always be busy. Consider this in 2006. |
