As Ive mentioned before, trust is the fundamental building block for present and future customer relations for any business, large or small. All your marketing materials should inspire trust in your business especially if the service or goods youre providing carry an element of risk.

One way of doing this is to make sure that every public aspect of your business shows total professionalism. Sure you can run your business from your living room as long as you dont advertise that fact by inviting any potential clients over for business meetings. But some things cant, and shouldnt be hidden your phone number and email address (unless you dont want to give your customers the option to contact you in this manner.)

Your phone number is a relatively simple thing to deal with. As long as you make sure that your phone is answered in a professional manner during business hours, nobody will know if youre sitting in a prestigious corner office or at your kitchen table as you talk to them. Just keep any children or pets out of range.

Your email address, however, is a different matter. Its astonishing to see how many small businesses try to save money by going with a free email account with aol, hotmail or similar. To me, nothing shouts unprofessional more than such an email address, and considering how cheap it is to register a domain name with a registrar that also gives you an email account, going with a freebie is taking thrift too far. Even a single lost client will cost you far more that you need to pay for a domain name and I promise you that an unprofessional email address will lose you far more than just one client.

So, if youre taking the running of your own business seriously, and want others to see you as a professional, get yourself a professional email address. Itll be a lot cheaper than a free one.

Frauke Nonnenmacher

Frauke Nonnenmacher originally trained as an Engineer at Hamburg Polytechnic and the University of Portsmouth. While still a student she was asked to teach remedial classes, as she had a talent for taking highly technical materials and putting them in a form that was easy to understand and remember.

During her time as an Engineer, Frauke quickly moved towards work in the communications sector, especially Computer Based Training (CBT) accessible over the Internet. Because of her excellent communication skills, she was soon asked to take care of product documentation and the creation of training materials.

This work proved so enjoyable that Frauke decided to set up her own copywriting business. Several articles of hers were published in a nation-wide magazine on Western riding. This connection expanded when Frauke was offered the job of helping the magazine?s smaller advertisers to get the most out of the ads they placed.

Frauke?s ability to write clear, succinct copy and enthusiasm has ensured satisfied clients who are happy to come back when they need new copy written for their businesses. Amongst her clients are Business Link Hertfordshire, The Automobile Association, Western Exposure Trading Post and many others. Her ability to create vivid images that draw the reader in, even when writing about dry, technical issues, has been a great asset to all her clients. Her bi-lingual background (English and German) has proven very valuable to companies that wished to expand their business internationally.

Frauke approaches all work with the intention of improving her client?s bottom line, rather than writing unprofitable copy that might win creative awards. Her ground rule is that if the copy doesn?t sell the goods, it?s useless ? and she?ll never deliver useless copy.