It behooves all businesses to support the community, which supports them. It is for this reason that so many small businesses succeed when they act like community businesses and why Corporate America spends so much money on Public Relations. Here are some tips to help you business become more community active and reap the rewards of doing the right thing and participating in your community. 1.) Spend the minor dollars on advertising in Booster Club Schedules, newsletters and such. 2.) Sponsor a Little League Team and a Miss Local City Contestant. 3.) Join the Chamber of Commerce and host a Mixer. 4.) Donate Door Prizes and gift certificates to Silent Auctions. 5.) Have an executive of your company join the Rotary, Kiwanis, Optimist, Elks or other local service club. 6.) Sponsor a Fundraiser on your business property or donate use of a room for the night for a club meeting. 7.) Tell the Community that you are with them in promotional advertising. By doing these sorts of things you will invigorate your employees and attract better and more caring employees. You will increase brand name recognition. You will prevent lawsuits. You will see sales increase, productivity increase and therefore profits increase, all for doing the right thing. Consider all this in 2006. |
