Much is written about supplying readers with rich and fresh content. Even though this sounds like a daunting task, it may be easier than many realize.

The place to begin is to understand why the need for all of this rich content. With all the weekly and monthly electronic newsletters, the ezines (electronic magazines), the explosion of blogs and the numerous web sites offering specific information, never before has there been such a high demand for content to increase web traffic. The Internet through those search engine optimization (SEO) robots has become the source for information especially from people who have had real experiences specific to the subject matter.

Again using key search words and phrases, writers can now quickly identify what type of information people are seeking. HINT: Basic rule in writing as in Internet marketing is to identify your reader or market. Then the question to ask yourself is do I have some experience with those search terms from which I can share my experience as well as expertise?

Also, many of the efforts of those who have already written an article are available to read at such sites as www.ezinearticles.com or www.articlemarketer.com. These sites provide countless examples from which you can begin to build your own article and establish your own writing style.

With the Internet just a click away, writers from business to self-improvement can easily find research to support their articles. Very quickly, the content can be built around both this research and your personal experiences as the author.

Finally, rich content extends beyond the words into the meaning of the words. In writing, authors need to remember that even though we read words, we think in pictures. Let me repeat, we see or hear words, but think in pictures. For example, using the word rich creates different pictures in the readers minds. One reader may be looking for research based information while another may be seeking in depth specific to the authors experience. To provide rich content is more than just sprinkling some key words, but is really about infusing your personal experiences and knowledge into a cohesive format that helps potential readers answer their unasked questions.

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Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

Leanne Hoagland-Smith

Good Day. Thanks for visiting. I hope that you have enjoyed my articles. In 1999, I founded ADVANCED SYSTEMS because I saw that performance could and should be doubled in warp time. Individuals, small and large businesses could not afford expensive solutions that may or may not deliver improved results in 12 months.

From my corporate, small business and education experiences, I recognized the individuals must have opportunities for connecting their passion to their purpose to secure the desired performance results, but many lacked the necessary skills, strategies and tools.

With over 20 years in sales management and 10 years in education, I understand how to unite productivity with profitability by developing a proactive working culture. My previous experiences resulted in cost savings through one of the first implementations of a computer software in a wholesaler distributor to the creation of a vendor performance assessment.

Since facilitating over 500 sessions, developing and editing over 25 training programs and writing numerous articles focusing on performance improvement, I bring a results focused approach to my clients. Also, I am proud to be one of the first five nationally certified facilitators of America?s Rising Stars (a Student Leadership developmental curriculum).

My passion is to help others connect their passion to their purpose to double performance. As The small business coach in Chicago, my clients have easily doubled their performance. Since our greatest resource is our young people, I am now working with large urban schools to generate the same results.

Education Background

• Graduated with honors from Purdue University with a B.A. in Education
• Earned M.S. from Purdue University in Instructional Design and Curriculum
• Published in the national trade journal, The Supply House Times, and numerous national newsletters
• Developed seminars and training on diversity, communication, leadership, sales, effective trade show behavior, networking, knowledge management, goal setting and improved educational outcomes
• Co-authored M.A.G.I.C.A.L. Potential: 7 Capicities for Living an Amazing Life Beyond Purpose to Achievement, to be available in 2006
• Working a another book focusing on performance in public education
• Speaker in a national bureau - Resource Associates Corporation