If your looking for long term online marketing results then Organic Search Engine Optimisation is the solution for you. On the contrary for quick effective results there is nothing to beat Pay Per Click Listings. It would be wise to use both the services to gain maximum control over your key phrases, but the advantages of Optimisation should not be minimised.

Organic Search Engine Optimisation (SEO)

With organic SEO methods you can add value to branding and increase visibility in the search engine rankings with much lesser outgoings. Reports say that click through rate on Organic listings is upto 70%. It is also a well known fact that search users opt for organic listings to sponsored listings in most cases. Once you have your site optimised properly and listed in the Search Engines you can be rest assured to receive long lasting quality traffic.

Natural or Organic search engine optimisation is a lengthy stressful process involving Content writing, onpage optimisation and link building. But if you are looking for long time profitability then organic seo is a must and will enable your site to stand out among other ppc competitors. In most cases you will only need to pay one time upfront fee unlike pay per click advertising.

Pay Per Click (PPC)

With Pay per click methods, you can only appear when you have enough capital to spend. The more higher you bid, the higher you appear in the sponsored listings. One advantage is that you have better control with Pay per click methods as far as conversions are concerned. Also tracking and measuring of ROI (Return on Investments) will be more organised with PPC as compared to SEO.

PPC marketing can also be thought of low risk marketing as you are in control of every penny you spend. You will be able to acheive good results with proper maintenance of your ppc campaigns, but the downside to this type of marketing is that you will only be seen in search engines as long as you invest in it. PPC is also known to attract fraudulent clicks, click frauds vary from 10% to 40% depending on the type of industry and keyword.

Conclusion

Identifying and recognising the unique benefits between each route will strike a balance between these disparate elements. In either case your target must be to acheive high ROI sales.