On May 23, 2002, U.S. Customs Service and the Arizona Department of Public Safety served a search warrent at the Scottsdale offices of C. P. Direct, manufacterers of a penis enhancement pill called "Longitude." Before the bust, C. P. Direct had sold more than $74 million worth of pills that it claimed would enlarge penises.

What prompeted the authorities to focus on the company was fueled in part by the companys refusal to provide promised refunds to unhappy customers and fraudulent credit card billing practices.

Most customers who called the companys toll-free line seeking to stop automatic monthly delivery of the product or to demand their money back, were unable to get through, and those who did were promised refunds that were never sent.

What is significant about the case of C. P. Direct is that they are the first of the big penis enlargement pill to be put out of business.

Although some say that C. P. Direct would still be in business had they not engaged in fraudulent credit card billing, their demise is a clear warning to the penis pill companies that authorities will no longer tolerate the fraud and deception that is so previlant with many of them.

Good riddance!