In North America the term boutique hotel is used to describe intimate, luxurious or quirky hotels that differentiate themselves from larger chain hotels and motels by providing customized services or facilities. Each boutique hotel represents a unique character, identity and atmosphere that is very distinct. Typically, boutique hotels are furnished with some theme. They have style in aspirational manner. The boutique hotels have 3 to 100 guest rooms -- all distinct from each other. As per any other hotels, boutique hotel rooms are fitted with telephones and Internet, air-conditioning, bars and cable TV, and other amenities with a 24/7 room service.

In the past few years, the year round good weather, abundant nature and close proximity to Los Angeles have made Palm Springs a popular destination for tourists of all ages. For many years, well-known personalities visited Palm Springs for relaxation and rejuvenation. These people seek to spend their holidays in unique ways. The boutique hotels are answers to such needs. Most of the boutique hotels are adorned with mid century modern architecture.

The Villa Royale Inn has 30 unique guestrooms and suites with serene courtyards. The abundant landscaping, gentle fountains, two heated pools and a luxuriating Jacuzzi add more value to it. It was recently awarded as one of the "West's Best Small Inns" by Sunset Magazine.

In the uptown area Palm Springs, on the five-minute drive from Palm Springs Airport, there is Ballantines Boutique Hotel. In a bold and colorful style, Ballantines Hotel represents Palm Springs Modernism. It has an emphasis on vintage 50's brashness. This hotel provides a mixture of tranquility and a house party atmosphere.

With the rising demand, there are many hotels remodeling themselves into boutique hotels.